Minus One was conceived by Phoebe Adams who, with her husband Toby, has struggled to conceive a second child. They were desperate to give their daughter Beatrix a little brother or sister, but after seven years of trying it was starting to look like it might not be possible.
The process was emotionally and physically draining, while also being an incredible burden on their finances.
Minus One is a fertility fund designed to help families of all types to meet their little plus one. The fund aims to offer 5x $10k grants twice a year to help pay for the costs of conceiving a child and applications will open in 2020.